- The growth of online commerce and the food sector were key to last year’s growth.
- Hinojosa began its international expansion in 2020 with the acquisition of the Portuguese company Graphicsleader
- Hinojosa will invest 130 million euros over the next three years in digitalization, innovation, energy efficiency, and improving its plants’ competitiveness.
Hinojosa, a leader of the packaging sector and considered one of the main Spanish family business groups, closed 2020 with a turnover of 430 million euros, a 3% more than the previous year. As a result of consumer behavior changes, e-commerce and food were the sectors with the largest increase in packaging demand and, therefore, played a key role in this positive performance. Despite the fact that it was a complicated year, marked by the COVID-19 pandemic, the importance of packaging as an essential activity to ensure the entire supply chain’s proper functioning has been highly recognized.
To meet these challenges, the group’s priorities were to ensure the safety of 1,900 employees and the ongoing support of over 8,000 customers, ensuring fast and flexible service in the face of unprecedented fluctuations in demand this year.
Even during this uncertain period, Hinojosa continued to drive innovation, a fundamental lever for its growth. One of year’s highlights was the launch of 360 Green Packaging, the new range of sustainable primary packaging that responds to new market trends.
To further support this strategy, Hinojosa plans to invest a total of 130 million euros over the next three years, mainly in innovation, digitalization, energy efficiency, and improving the competitiveness of its factories.
Beginning of Hinojosa’s international growth strategy
Among Hinojosa’s main milestones in 2020 is the beginning of its international expansion with the acquisition of Graphicsleader, the leading company in the high-quality print packaging sector in Portugal, primarily focused on the food, footwear, and textile industries. The company closed 2020 with a turnover of 25 million euros.
Last year, the group also continued to expand its packaging solutions portfolio with the acquisition of Galería Gráfica, a company specializing in the manufacture of premium, high-value-added boxes with high technical specifications, with a turnover of 6 million euros in 2020.
Hinojosa’s international growth continued in early 2021 with the French Allard Emballages group’s acquisition, which specialized in the manufacture and marketing of paper and corrugated cardboard packaging, with a turnover of 86 million euros in 2020.
All these operations will strengthen Hinojosa’s strategy of growth and differentiation within the sector. This way, the group aims to consolidate its position as the player with the broadest portfolio of sustainable packaging solutions, responding to both current customer needs and new market trends.
Progress to minimize its carbon footprint
Circular Economy is the business model that drives all of Hinojosa’s activities, enhanced by the group’s vertical integration system.
In this regard, and as part of its strategic and operational sustainable development goals for 2020, the company has implemented a series of actions to promote the use of renewable energies to minimize its CO2 emissions. Among other projects, it is worth highlighting the installation of a latest-generation photovoltaic plant at its Rambleños plant in Cordoba and the launch of a biogas treatment system at the Sarrià paper mill. Hinojosa Packaging Xátiva was also the first factory in the packaging sector in Spain to achieve the Zero Waste certification.
In line with the company’s commitment to protecting the environment, the goals for 2023 are to increase the number of photovoltaic installations, ensure that 100% of the energy consumed is renewable, and gradually extend Zero Waste certification to the group’s plants. At the same time, the company will promote the recyclable and environmentally sustainable primary packaging line.