June 2021

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SUMBOX project successfully completed; sustainable packaging for fresh products distribution

SUMBOX project successfully completed; sustainable packaging for fresh products distribution

30/06/2021

SUMBOX is a cardboard box that is recycled into paper and is capable of replacing EPS plastic in the cold chain of fresh products. SUMBOX boxes are already being commercialized and used in the Spanish market. The project, co-financed by the Waste Agency of Catalonia, has demonstrated the technical, environmental and market feasibility of a

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Memorable unboxing experience – from “nice to have” to “must-have”

Memorable unboxing experience – from “nice to have” to “must-have”

15/06/2021
In our previous article, we described the key drivers of ecommerce packaging and the three main stakeholders in the value chains. Today, we will focus on e-consumers and how to create a memorable unboxing experience. We will first redefine where the term comes from. Then, we will identify how ecommerce packaging plays a crucial role
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